The rapid and immense spread of dis- and misinformation and the emergence of quickly evolving artificial intelligence programmes and tools such as ChatGPT has strongly affected the work of civilian crisis management missions. To help combat these modern challenges, our Slovenian partner, the Centre for European Perspective (CEP), will conduct a need-based online Advanced Digital Communication training for EU Advisory Mission in Ukraine (EUAM Ukraine), split into three days between 31 May and 13 June 2023.
Digital communication has played a significant role in civilian crisis management during the war in Ukraine. EUAM Ukraine, through disseminating information, coordinating response efforts and engaging with the local communities, contributed to the improved resilience and effectiveness of crisis management in the country. The tailor-made Digital Communication training will build on the knowledge and experience of the Press and Public Information Office personnel and provide them with practical examples of how to upgrade their communication efforts.
The course methodology is designed to maximize practical skill development. Through pre-training tasks, evaluations, and interactive sessions with the trainers, participants will engage in collective brainstorming, reflective practice, and case studies to reinforce their learning experience. They will also touch upon the findings of the EUAM Ukraine’s social media channels analysis, prepared by one of the trainers.
Modules
Each module of the course is tailored to address specific communication challenges:
- Storytelling, where participants will gain a deep understanding of storytelling methods and tools, enabling them to effectively communicate complex topics. Furthermore, by overcoming the “curse of knowledge,” they will learn to engage audiences through compelling narratives, improving the visibility of the mission and its activities.
- Social Media Report Analysis, which will provide practical and strategic guidance on improving social media channels. Participants will learn how to optimize their communication strategies, outlook, and performances, thereby enhancing their digital presence.
- Disinformation, where the participants will examine significant disinformation cases in Ukraine and worldwide, which will help them gain valuable insights and develop strategies to raise awareness and build resilience against disinformation.
- Meta platform changes will focus on the latest changes and future developments in Meta (formerly Facebook) since January 2023. With a focus on communication strategy, participants will gain valuable advice on adapting their communication activities to leverage the new platform effectively.
- and Telegram utilization, through which the participants will receive essential training on Telegram, from efficient usage to launching and managing a successful Telegram channel. This module will equip participants with the skills needed to enhance their communication activities and prepare for the launch of their own channel.
EUCTI is excited to offer this specialized digital communications course, equipping mission personnel with the skills necessary to excel in the dynamic world of digital communications. By improving communication strategies, utilizing storytelling techniques, combating disinformation, and adapting to evolving platforms, participants will strengthen the mission’s overall impact and reach.
Read more
TRAINING SPOTLIGHT: Digital Communications in Civilian Crisis Management
or head on to the PAST TRAINING ACTIVITIES section of the website.
