Last week’s successful first edition of the EUCTI training on Digital Communications in Civilian Crisis Management will be almost immediately followed by its second edition! Tomorrow our partners from the Centre for European Perspective will begin with the four-day training course, which will be implemented in parts on the 23rd and 29th of November and resume on the 7th and 10th of December. The training will be implemented in an online format due to Covid-19 restrictions and is tailored to the needs of the European Union Rule of Law Mission in Kosovo and extended to other international organisations working in Kosovo.
To effectively communicate in a strategic manner, solely acquiring technological hardware and software is not enough. Missions need to recalibrate their communication efforts and address the question of “why to communicate” in greater detail, develop communication strategies based on their findings and make necessary organisational shifts, which ultimately lead to increased support of the domestic and foreign public towards the mission. Thus, the course aims to strengthen the overall performance of missions’ communication efforts, which enhances the mission’s legitimacy.
The upcoming training represents the first training module and will provide the participants with fundamental theoretical knowledge. The procured knowledge will provide participants with the basis to successfully participate in the training’s second module, which is more practically oriented
We wish all the training participants a successful training course and a strategic approach to communication in practice following the course’s conclusion!